Canadian consumers may see cheaper wireless data rates when the promised iPhone finally arrives in Canada later this year, analysts said Tuesday in the wake of Rogers Communications’ announcement it has officially struck a deal with Apple.
Industry watchers also say news that the iPhone will be available sometime later this year indicates the company is staking its claim ahead of possible competition that could arise from Ottawa’s upcoming wireless spectrum auction.
“The really dramatic development wasn’t this sleek phone, it was this radical pricing change that AT&T introduced with this phone - they introduced the first truly flat-rate, all-you-can-eat data plan in the United States,” said Lawrence Surtees, telecommunications analyst for technology research firm IDC Canada. “[Apple CEO Steve] Jobs wasn’t going to do the deal in Canada if it was going to be priced as usual, because he knew the iPhone wouldn’t sell.”
Read more about this article on Vancouver Sun.
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