VANCOUVER – The next time you’re walking down Robson Street and your phone rings, don’t assume it’s a friend calling.
In shades of the Tom Cruise movie Minority Report, it could be the Bluetooth-enabled advertising display in the shop or bistro you’ve just passed recognizing your Bluetooth wireless phone and beaming you a message: Would like to receive an advertising offer?
You then have take a couple of seconds to decide whether you think it is mobile spam to delete, or a cool new way for businesses to tell you about deals.
Vancouver-based iSign Media is betting it will be the latter. iSign sells the advertising system, called Bluetooth proximity messaging, as an add-on to the flat-panel advertising displays it has around the city.
Read more about this article on Vancouver Sun.
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