iPhone Tips & Downloads @ Poba Mobile » cell phone advertising http://www.poba.net A cell phones blog Sun, 08 Nov 2009 15:29:23 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 How advertising hits your cellphone screen http://www.poba.net/how-advertising-hits-your-cellphone-screen-3 http://www.poba.net/how-advertising-hits-your-cellphone-screen-3#comments Mon, 12 May 2008 01:53:17 +0000 admin http://www.poba.net/?p=3 VANCOUVER – The next time you’re walking down Robson Street and your phone rings, don’t assume it’s a friend calling.

In shades of the Tom Cruise movie Minority Report, it could be the Bluetooth-enabled advertising display in the shop or bistro you’ve just passed recognizing your Bluetooth wireless phone and beaming you a message: Would like to receive an advertising offer?

You then have take a couple of seconds to decide whether you think it is mobile spam to delete, or a cool new way for businesses to tell you about deals.

Vancouver-based iSign Media is betting it will be the latter. iSign sells the advertising system, called Bluetooth proximity messaging, as an add-on to the flat-panel advertising displays it has around the city.

Read more about this article on Vancouver Sun.

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